BEVERAGES
BEVERAGES
CAREER
DocuFilms
Founder CCO
2018 - Present
DocuFilms is a video production and strategic marketing firm that produces documentary films and branding for nonprofit organizations at cost or pro bono depending on the needs of the organization.
We are a non-profit corporation organized exclusively for charitable, religious, educational, and scientific purposes, that qualify as exempt organizations, under Section 501(c)(3) of the IRS Code.
Creatively driven, our compelling films have the heart and soul needed to motivate donors and supporters to positively change the world.
DEMANDWERKS
Co-founder CCO
2015 - 2017
DemandWerks is a highly experienced consulting firm. Its mission is to show clients how to create demand while reducing risk for investors. To drive long-term value, demand creation is the target every successful business needs to hit. The needs of an organization's consumers and customers are at the core of its business and of our practice.
New Think Creative
Co-founder CCO
2011 - 2015
New Think Creative (NTC), is a highly creative branding and digital marketing consultancy. It prides itself on standout creativity and keen strategic acumen to develop game-changing initiatives that get noticed, motivate consumers and produce results. NTC partners with clients who are determined to turn powerful ideas into multi-platform successes.
Rockefeller Consulting
Co-founder CCO
2004 - 2011
Rockefeller Consulting/Insight Capitalists (RC/IC) is committed to providing world-class business services to a wide array of enterprises. The central premise of eDNA is that high performing companies - regardless of size or industry - have a high degree of alignment across the stakeholder groups and enterprise units who participate in the creation and delivery of the promise of that company’s value proposition.
J Walter Thompson
Chief Creative Officer
2001 - 2004
Under Mike’s leadership, JWT's flagship New York office was widely recognized for its creative success, receiving an award from Adweek as the “Eastern Agency of the Year” within a year of his arrival. He managed 125-person creative department and the print and television production groups.
During his tenure as Chief Creative Officer, JWT and its clients received broad recognition for excellence, including three Cannes Lions. USA Today ranked two of the campaigns developed by Mike and his team – for Lipton Iced Tea and Trident Gum – in their top 10 Super Bowl Ad Meter. New accounts for JWT with Domino’s Pizza, Novell, Celebrex, Unilever, and others were secured during this time.
BBDO Worldwide
Executive Creative Director, EVP • Member of Board of Directors
1986 - 2001
Mike held positions of increasing responsibility at BBDO, where he created and oversaw compelling and famous advertising campaigns for Apple, FedEx, HBO, Pepsi, Pizza Hut, Visa, Texaco, Frito-Lay, Duracell, The New York Stock Exchange and US Navy. He was elected to the BBDO New York Board of Directors in 1998.
Among Mike’s many award winning-campaigns are the “Golden Package” spot for FedEx and the celebrated “Donald and Ivana” Stuffed Crust Pizza campaign for Pizza Hut. His portfolio of Super Bowl spots includes the memorable “Mario Cuomo and Ann Richards” commercial for Doritos and “Apology” commercial for FedEx. Mike’s “Laundromat” spot for Doritos launched Ally Landry into stardom, made her a household name, and was voted one of the “Ten Best Super Bowl Commercials Ever” by USA TODAY.
